A strategy for tracking content consumption should be included as part of any greater content strategy. It enables you to measure return on investment (ROI) across different channels and refine [...]
There is nothing wrong with offering non-paid work to juniors, just expect the work to require polishing and ensure you return the favour with training.
The key to successful copywriting is fulfilling an informational desire and publishing into relevant spaces. However there are some important rules to follow to help ensure that content is consumed.
Video is an integral pillar of any content marketing strategy. It is easily digestible, shareable, mobile, requires minimal mental commitment and ranks well in search engines.
It is forecast [...]
Things are changing, fast. In an increasingly fragmented mediascape, with a sea of information at everyone's fingertips, consumers are demanding more than ever...
With so much chatter online, even the best content can require a little nudge. Seeding and content amplification is recommended to help it gain traction and drive consumption.
Only content produced with your audience in mind will see that content consumed and shared. What are their informational desires? Fulfill them. Become the credible source