How to use your content marketing to tap into the emotional side of the brain, driving action and purchase decisions.
CONTENT MARKETING STRATEGY
Strategy is inherent in everything we do, from a simple E-news campaign to a fully fledged multi-channel custom media plan.
We research and understand your business, your existing conent and platforms, your competitors and your market. We immerse ourselves in the engine room and on the front line to understand your positioning and your market’s informational desires.
We identify stories that will resonate, platforms where they will be consumed and connect with influencers and other media who will share.
Content is scheduled and planned with a content calendar, and amplification and lead generation strategies presented.
Monitoring ROI and metrics are established along with KPIs.
We also advise on further identified content marketing opportunities.