How to use your content marketing to tap into the emotional side of the brain, driving action and purchase decisions.
Email marketing is one of the most powerful content distribution tools at your disposal and they are essential to get right.
Engaging with a market segment that has decided they like what you offer enough for them to open the door into their personal space is a privilege. Bombard them with sales pitches and irrelevant messages and it will not be long until they are automatically deleting your emails or unsubscribing.
However, serve content relevant to their informational needs and your open rates will skyrocket, taking social engagement, web traffic, search engine rankings and good old word of mouth with it. Naturally, revenue will follow.
Design too, must be best practice to ensure cross-device display consistency while the strict spambots used by many email clients must be catered for.
Kudos Media manages all facets of e-news campaign management, from content planning, creation and scheduling in alignment with your marketing calendar, to design, code, upload, delivery.
We work with all the major platforms such as MailChimp, iContact and Infusionsoft and we segment, track, measure, report and build in “if-then” protocols and other automations.