Search Engine Optimisation: SEO Manly

Search Engine Optimisation SydneySearch engine optimisation (SEO) is intrinsically integrated with content marketing. Not only must content fulfil your audiences’ informational desires however it must also fulfil that of Google’s Hummingbird algorithm along with Bing, Yahoo and others.

The foundation of SEO is keywords and key phrase research. Detailed, quality research is arguably the most critical component of an SEO strategy which will only ever be as good as the keyword research.

Kudos Media provides keyword/key phrase  planning including determining search volumes, relevance, competitiveness and alliance with a determined SEO strategy – whether traffic or conversion focused – along with current and ongoing ranking analysis for you and your competitors so as to ensure ROI tracking in line with established KPIs.

We then optimise  your site for speed and discoverability and feed your keyword strategy into relevant current content such as backend tags, rich snippets, headings, URLS and blog posts as well as providing further content creation recommendations which is tied to an outreach and link-building strategy.

From the Content Marketing Blog

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