How to use your content marketing to tap into the emotional side of the brain, driving action and purchase decisions.
Does your copywriter know which words drive conversions and which ones scare people away. Do they know how to structure content to maximise its power, whether for websites, video, social, newsletters, catalogues or otherwise? Content is our business and we polish every word until it glints.
Tailoring style to your audience is critical. Speak to them in their language and serve content with their desires in mind. Sell the hole, not the drill.
Moreover, different platforms and mediums require different styles. Print is more suitable to longform journalism while the web is usually (but not always) best served with shareable bite-sized chunks to consume on the go.
All our web content is produced with SEO in mind and we also offer detailed keyword research. However Google’s “keyword-stuffed” web pages are losing priority to those delivering quality content, answers and solutions with seamlessly integrated keywords.
Whether for your website, advertising or product copy, vlogs, blogs or newsletters, we can produce the copy to attract audiences and keep them coming back. Every interaction you have with your target market is an opportunity to facilitate action. Make every word count.