SEO, Social Media

Beyond The Wharf: Search Engine Optimisation

Task:

Charged with increasing Beyond The Wharf‘s organic search traffic, we conducted a full website audit, keyword and competitor research.

Our findings were presented along with an itemised strategy.

The results in the Google Analytics report snapshot above and Beyond The Wharf‘s testimonial speak for themselves but in brief we drove:

  • 300% increase in organic search traffic
  • 450% increase in goal conversions
  • 60% reduction of an already low organic search bounce rate
Sydney Ferries Search Engine Optimisation

Beyond The Wharf: Facebook and Instagram Marketing

Social Media Marketing Sydney Ferries

Task:

Kudos Media was asked to drive Ferry ticket sales on two of Harbour City Ferries’ key events, New Year’s Eve and the Boxing Day Sydney to Hobart Yacht Race.

Advertising copywriting  was combined with advanced audience targeting and segmented message delivery on Facebook and Instagram with outstanding results.

Of course, with the high quality content of Beyond The Wharf at our disposal, it certainly made driving conversions a whole lot easier!

Client:
Harbour City Ferries

Harbour City Ferries manages Sydney’s iconic green and gold ferries, Sydney’s most popular ferry service.

Their content marketing focuses on Beyond The Wharf, a website and associated media that fosters the cultural identity of Sydney Harbour and its sorrounding suburbs.

Kudos Media has conducted search engine optimisation on the website as well as ongoing content marketing consultation and social media marketing, with phenomenal results.

Ferry Manly Facebook Marketing

What the client says:

Harbour City Ferries engaged Kudos Media to manage search engine optimisation on Beyond The Wharf and have seen outstanding results.

Organic web traffic increased almost immediately and was 300% higher in November 2015 that at the campaign’s commencement in September 2015. Our bounce rate on organic search traffic has decreased to almost zero and we’ve seen a 450% increase in goal conversions. Average pages viewed per session and session duration have also increased significantly.

These outstanding results and Kudos Media’s commitment and attention to detail has seen us also engage them to manage our social media marketing and provide ongoing content marketing consultation.

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