Copywriting

How to use your content marketing to tap into the emotional side of the brain, driving action and purchase decisions.

So you want to hire a professional copywriter. How much will it cost? We analyse a number of examples and advise fee ranges.

Content is the positioning, size and font of headings, sub headings and body copy. The size and layout of images and the location of...

There is nothing wrong with offering non-paid work to juniors, just expect the work to require polishing and ensure you return the favour with training.

The key to successful copywriting is fulfilling an informational desire and publishing into relevant spaces. However there are some important rules to follow to help ensure that content is consumed.

With so much chatter online, even the best content can require a little nudge. Seeding and content amplification is recommended to help it gain traction and drive consumption.