Too often businesses do not control their digital marketing assets and ad accounts, which are instead owned by the agencies or contractors who have set them up, either incorrectly or unethically.
How to use your content marketing to tap into the emotional side of the brain, driving action and purchase decisions.
Learn where Social and Search sit in the conversion funnel and how to create and deliver content specific to where your audience sits in that funnel.
Ideas and guidlines for executing awesome social media competitions as well as details of required Terms & Conditions and other legal considerations.
Content should be created - and optimised - around the keywords and phrases that will best provide conversion rate. These are often...