CASE STUDY: How we increased page views by 5472% in 2 weeks without advertising

In early 2019, we were introduced to Snewpit, a citizen journalism / social media startup designed to make reporting on, and discovering, relevant, local news easy and accessible.

Since then, Kudos Media has been developing and implementing Snewpit’s marketing and communications including:

  • Branding strategy
  • Content strategy and production (video, visual, written)
  • Social media management
  • Seeding and amplification
  • Media/press relations
  • Marketing attribution modelling

KM’s Massive Marketing Success:

One recent campaign that saw particular success was a press campaign in March 2020.

The Snewpit team had added a “Coronavirus” category to its app and were keen to inform people and help them track the pandemic through user-generated case reporting.

Through Kudos Media’s media/public relations services and contacts, numerous mainstream media outlets covered Snewpit, including the front page of News.com.au and The Daily Telegraph along with most other major News Limited publications, as well as mainstream primetime radio.

The resulting flood of traffic briefly crashed Snewpit’s servers before they were upgraded to handle the surge of new user signups and app engagement, outlined in the table below.

KPI 02-15 March 20 16-30 March 20 % Increase
New signups 2098 52,073 2382%
Posts 214 1341 527%
Engagements 693 14,752 2029%
Comments 52 2125 3987%
Page Views 49,260 2,744,854 5472%
Page Views Per Session 4.07 5.68 36.56%

And the campaign’s success has been sticky with new users continuing to use the app, both for reporting coronavirus and other news.

While there were numerous factors that lead to the success of this campaign, notably its timeliness and relevance, without that being appropriately framed and communicated through relevant channels, the opportunity would have been lost in a sea of competition.

So, if you have something important to say and are trying to cut through the clutter, contact us today to discuss how we can assist.

To receive a comprehensive content marketing overview, download our guide below.

Download our Complete Content Marketing Guide

The Complete Content Marketing Guide is a 30-page white paper detailing all aspects of developing, refining and implementing a content marketing and marketing automation strategy.

Content Marketing Guide

Content Marketing Strategy Development
Establishing Content Marketing Goals
Audience Analysis
Marketing Automation
Content Metrics and ROI
   – Digital Content Distribution:
   – Social Media
   – SEO
   – Video
   – E-Newsletters
   – Content Seeding and Amplification
Print Content Considerations
Legal considerations

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