Too often businesses do not control their digital marketing assets and ad accounts, which are instead owned by the agencies or contractors who have set them up, either incorrectly or unethically.
Email marketing is one of the most powerful content distribution tools at your disposal and they are essential to get right.
Engaging with a market segment that has decided they like what you offer enough for them to open the door into their personal space is a privilege. Bombard them with sales pitches and irrelevant messages and it will not be long until they are automatically deleting your emails or unsubscribing.
However, serve content relevant to their informational needs and your open rates will skyrocket.
Design too, must be best practice to ensure cross-device display consistency while the strict spam filters used by many email clients must be catered for.
Kudos Media manages all facets of e-news campaign management, from content planning, creation, segmenting and scheduling in alignment with your marketing calendar, to designing with drag and drop builders or coding bespoke EDMs before testing, optimising, sending and reporting.
We work with all the major platforms such as MailChimp and Campaign Monitor. As agency partners of marketing automation platform HubSpot, we can also set-up further segmentation, tracking, measurement, reporting and “if-then” protocols for clients who use this software.