Strategic Services

Marketing Automation

Marketing automation software enables concise and automatic delivery of relevant, targeted and personal communications to the right prospects or customers at the right time, to drive sales and nurture leads. When those leads are suitably engaged, automatic recommendations suggest the sales team reach out and close the loop. The result is a better customer experience, happier sales teams and more revenue.

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Content Strategy

Content and communications strategy is inherent in everything we do. We connect with your market and sales teams to understand what makes your customers tick and ensure we create communications that resonate and deliver them on platforms and in formats they consume.

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Web Development

The most important tool in your digital marketing arsenal, your website is the engine room of your digital marketing.  It must be fast, optimised for mobile, and provide an optimal user experience. KM are specialists in WordPress and Hubspot CMS websites and love their advanced capabilities yet intuitive functionality.

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CRM & Digital Sales Solutions

In a digital world, the way we sell has changed. We no longer have the capacity, or even the capability to meet our prospects face-to face, or perhaps even attend the office, presenting problems for sales managers and sales representatives. Our sales solutions centre around CRM implementation and management, along with adoption strategies, reporting and sales team training.

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Lead Generation & Lead Nurturing

Do you want to increase your flow of leads, improve your lead quality, or better nurture your leads from prospects through to customers? We offer full funnel lead generation and nurturing strategy and delivery services, including cost per acquisition (CPA) and ROI reporting.

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Hubspot Implementation

Looking for a certified HubSpot Agency Partner to help you transition your sales, service and digital marketing onto the platform?

We offer two levels of services for those who are making the move to HubSpot or looking to better leverage the platform: Initial Implementation Programs and Strategic Inbound Partnerships.

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Digital | Content | Delivery

Search Engine Optimisation (SEO)

Our SEO services starts with detailed keyword/key phrase planning and competitor analysis to determine search volumes, relevance and competitiveness. This, along with an outreach and link-building strategy, feeds how SEO fits within an over-arching content strategy. We also evaluate and optimise your website for speed, mobile and tags to drive search engine discoverability.


Amplification & PR

It’s not enough simply to create content and wait. It must be amplified, driven and seeded. Paid channels, such as social and search, and traditional PR and media releases are only part of that picture. Influencers, forums and online groups must also be accounted for. We determine influential individuals and entities in your industry as part of an outreach strategy and then manage the program’s implementation.

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Online video is booming and today’s mobile consumers are demanding more of it. Video is an excellent tool for attracting new customers, engaging current customers and boosting SEO. Whether you’re after short and simple online videos, TVCs with CAD approval, or motion infographics, we have the shooters, producers, editors and sound engineers to make your videos shine.

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Email Marketing

Email marketing is one of the most powerful digital marketing tools at your disposal, especially when it is driven by automated triggers. However, engaging with your database is critical to get right. KM manages all facets of email marketing campaign management, from planning, creation, segmenting and personalising, to designing, testing, optimising and reporting.

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Social Media Marketing

Social media marketing is an essential component of any content marketing plan. It offers excellent audience engagement, market monitoring and the ability to reach new audiences through amplification and seeding. Leverage paid ads or drive organic growth through social’s many communities  Content must be tailored for the platform and measured for performance reporting and full funnel revenue, from lead to sale.

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Content Creation

Does your copywriter know which words drive conversions and which ones scare people away? Do they know how to structure content to maximise its power, whether for websites, video, social, newsletters, catalogues or otherwise? Content is our business and we polish every word until it glints.

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KM’s Strategic Delivery Process

  • Immersion

    In consultation with you and your sales, marketing and management teams, we research and understand your business and audit your data, communications and existing digital strategies.

  • Strategy

    We present you with a detailed digital sales and marketing plan with research findings, key recommendations and cost structures.

  • Creation

    Systems are integrated. Teams are trained. Platforms are polished. Communications are created. KPIs developed.

  • Publish

    Green buttons are pushed and campaigns go live cross-platform. Your existing database is engaged and new leads start rolling in as revenue increases.

  • Analysis

    Initial campaigns are analysed and regular reports provided summarising penetration, engagement, leads and revenue with these insights used to continually improve.