CONTENT SEEDING, AMPLIFICATION AND PR
It’s not enough simply to create content and wait. It must be amplified, driven and seeded. Paid channels such as social and search are part of that picture, as well as traditional PR and media releases, however influencers, forums and online groups must also be accounted for.
A proven method for increasing content consumption – and any conversion it is driving – is to take a piece of quality content and pay to amplify it across social media, search engines or native (programmatic or direct) advertising channels.
We manage all facets of this process, from strategy and recommendations through to ROI reporting, and will always analyse the content piece to ensure it aligns with the target market’s buyer journey – considering that search is “consideration-based”, while social may be better suited to “awareness-based” content.
Media relations and press releases:
Kudos Media was born from journalism. We know what editors and publishers want, and with media under increasing pressure to deliver content with fewer resources in a fragmenting mediascape, quality stories are in high demand, if presented correctly.
Whether you have a new product, business or a current line that needs a boost, we have the media contacts and will find a hook to land the big fish. We beat the drum with press releases and publicity drives, bespoke content written in consultation with editors and regular contributions.
Campaigns are tailored to target specific media and platforms. With our thick contact-book and long history of successful PR campaigns we will have your story told.
Once your brand is in the mainstream and national media, leverage is key; publicity has unrivalled street cred! Furthermore, the resulting publicity with embedded URLs linking to your site will also tie into SEO campaigns and link-building outreach.
These days, everyone is a publisher and PR must look beyond traditional media and press releases to individual influencers.
When we create a content marketing strategy or specific amplification and outreach strategy, we determine “influential” individuals and entities in your industry, whose values, positioning and follower base fits that of your brand. We then manage the outreach and relationship.
By understanding and outlining audience numbers (and more importantly, engagement levels), focus niches and publishing schedules, we can build influencer strategies that will natively and effectively drive your brand to new audiences.
Depending on the campaign activation and structure, multiple micro-influencers will often produce better results than one or two influencers with huge followings, due to their increased engagement of their audience.
Be aware that in 2017, there was a crackdown on influencers clearly labelling sponsored posts (they were always meant to under ACCC laws).