Do you want to increase your flow of leads, improve your lead quality or nurture your leads from prospects through to customers?
We offer comprehensive lead generation and nurturing services, that we can adapt and optimise based on what’s working best for your organisation. Core services include:
Lead generation campaigns
Lead generation campaigns are most effective when there is a value exchange, and you have something to offer prospective clients in return for their details.
We’ll design a campaign with a value proposition that appeals to your audience and create a mini funnel of communications that nurture people into converting to a lead. Lead campaigns are communicated through beautiful creative designed to engage your audience and emphasise your call-to-action.
A holistic approach to amplification includes utilising both paid and organic approaches, in addition to ensuring all relevant brand-owned content funnels through to your lead form. We manage content funnels, digital advertising, influencer advocacy, social seeding and traditional PR.
Lead-specific tracking and reporting
Understanding your cost-per-acquistion is just as important as knowing your cost-per-lead. We recommend using automation software Hubspot, which facilitates campaign tracking from impressions through to conversions. Their free CRM (customer relationship manager) also allows you track ongoing relationships and helps turn customers into advocates.
Our reporting insights are data-driven and actionable. That way you’ll know whether it’s best to optimise creative, experiment with targeting or up-skill your sales reps with extra training.
Marketing to sales alignment strategies
Your sales team are going to work better when they’re receiving high quality leads with clear understanding of your lead’s mindset and background. On the other hand, your marketing team want to hand-off leads feeling confident that your sales team will follow them up in a timely and suitable manner.
If you’re having trouble integrating your teams or processes, an alignment strategy can help you take an aerial view of the playing field and make effective changes.