Sydney Harbour Ferries: Beyond The Wharf
Search Engine Optimisation
Charged with increasing Beyond The Wharf‘s organic search traffic, Kudos Media conducted a full website audit along with keyword and competitor research. Our findings were presented along with an itemised strategy.
The results in the Google Analytics report snapshot and Beyond The Wharf‘s testimonial speak for themselves but in brief we drove:
300% increase in organic search traffic
450% increase in goal conversions
60% reduction of an already low organic search bounce rate
Facebook and Instagram Marketing
Kudos Media was asked to drive Ferry ticket sales on two of Harbour City Ferries’ key events, New Year’s Eve and the Boxing Day Sydney to Hobart Yacht Race.
Advertising copywriting was combined with advanced audience targeting and segmented message delivery on Facebook and Instagram with outstanding results.
Of course, the high quality content on Beyond The Wharf made driving conversions a whole lot easier!
Harbour City Ferries manages Sydney’s iconic green and gold ferries, Sydney’s most popular ferry service.
Their content marketing focuses on Beyond The Wharf, a website and associated media that fosters the cultural identity of Sydney Harbour and its sorrounding suburbs.
Kudos Media has conducted search engine optimisation on the website as well as ongoing content marketing consultation and social media marketing, with phenomenal results.
What the client says:
Harbour City Ferries engaged Kudos Media to manage search engine optimisation on Beyond The Wharf and have seen outstanding results.
Organic web traffic increased almost immediately and was 300% greater withing two months of the campaign’s commencement. Our bounce rate on organic search traffic has decreased to almost zero and we’ve seen a 450% increase in goal conversions. Average pages viewed per session and session duration have also increased significantly.
These outstanding results and Kudos Media’s commitment and attention to detail has seen us also engage them to manage our social media marketing and provide ongoing content marketing consultation.