About Project

The Workwear Group | KingGee, Hard Yakka and Stubbies

About Project

The Workwear Group required product descriptions on over 400 items of clothing in their flagship brands, KingGee, Hard Yakka and Stubbies, each with a unique brand voice and style.

Kudos Media worked closely with the Group’s Marketing Manager and Brand Managers to understand and refine each voice before producing over 40,000 individually tailored words, every one hitting its mark.

Copywriting Agency Sydney
Copywriting Agency Sydney


Product descriptions of their entire workwear range.

What the client says

In producing product descriptions for over 400 items of clothing, Kudos Media quickly understood the varying tone of voice and styles required for our brands.

With an impressive turnaround time and brief interpretation we were extremely happy with the final result.

Brenna Mathews | Brand Manager | Workwear Group (Hard Yakka, KingGee, Stubbies).

Related Projects
Sutton Tools Weapon of Choice