Society has become increasingly digitally orientated and people are accessing more information online than ever. This means having a digital marketing strategy for your small business is critical.
Creating quality content is a time consuming exercise, so leveraging and repurposing that investment is a critical component of any content marketing strategy.
Search Engine Optimisation (SEO) is a combination of many things (for Google, over 200 factors contribute to how they rank web pages) however SEO at its heart it is about ensuring search engines can...
Web design and development is a complex matter requiring specialist knowledge, however once the framework is built, uploading and amending your website’s content can be fairly straightforward.
There are some tactics you should use to help drive your Facebook posts’ native reach and your Edgerank score:
- Photos/videos and links have higher engagement that text-only [...]
Website content should be segmented so that visitors are surrounded by information that is relevant to them while different email campaigns should be sent to specific segments, each with tailored
Using Hashtags in social media posts is an important element of your social media strategy and greater content marketing efforts. Common terms are best used to ensure reach. For example, posts with...
As media consumption habits trend increasingly digital and digital consumption habits trend increasingly mobile, interruptive advertising such as banner ads are failing to engage (or even [...]