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Content Marketing MattersVIEW ALL
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How to market and advertise on Reddit
Reddit presents brands with underused opportunities to reach engaged audiences and share or seed content. However, Reddit requires a unique approach to marketing and advertising on the platform.
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Clean and organise your CRM database
The quality and structure of your CRM database directly affects your ability to segment audiences, personalise and automate communications, and drive sales.
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Five marketing mistake examples and what we can learn from them
With so much content fighting for attention in a crowded digital landscape, some marketing campaigns generate attention for the wrong reasons.
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Kudos Media Goes Platinum!
We're excited to announce that KM has achieved Hubspot’s Platinum Solutions Partner certification, awarded to agencies who deliver standout Hubspot services.
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How to Map the Buyer Journey
Understanding who your customer is and how they move through the Buyer Journey is central to developing effective sales and marketing strategies.
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All About Attribution Modelling
Attribution modelling allows you to determine the value of each individual marketing activity to your overall strategy. Learn more about the different models and how to get started.
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Master the Art of Lead Generation
Generating high quantity and quality leads keeps your sales funnel full and should be a marketer's chief concern. Here's how to optimise your online mechanics for more leads.
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Guide to Sales Enablement
Sales Enablement is not only about creating sales assets. It is about using cross-channel tools, automation and engagement insights so sales can intuitively deliver the right information to the right people at the right time.
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CASE STUDY: Marketing a business severely impacted by a downturn
Despite the coronavirus economic downturn, the lead tap remains on and a steady flow of business opportunities are coming through from marketing assets.
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CASE STUDY: How we increased page views by 5472% in 2 weeks without advertising
The resulting flood of traffic briefly crashed our client's servers before they were upgraded to handle the surge of new user signups and app engagement, outlined in the table.
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Who owns your digital marketing assets? Your business or an agency?
Too often businesses do not control their digital marketing assets and ad accounts, which are instead owned by the agencies or contractors who have set them up, either incorrectly or unethically.
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How to Measure Marketing ROI
How do you assess your marketing ROI? Cost-per-click (CPC) & cost-per-lead (CPL) are important but they only represents the beginning of the sales process.
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Website Design Planning Guide & Checklist
Use our detailed guide and checklist to help you plan and develop a user-friendly, secure and successful website for yourself or your company.
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How to Generate Quality Leads and Turn Them Into Customers
Improve your lead generation efforts with five simple steps, from identifying your value proposition to seeding and tracking cost-per-acquistion.
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A Guide to Sales Automation
Are you and your sales team still using spreadsheets, notepads or a CRM without automation to manage your sales process? Sales Automation is going to change your life.
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The Psychology of Content Marketing
Understanding the psychology of content marketing helps explain why some approaches to digital marketing are more effective than other approaches...
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Guide to Marketing Automation
Check out our guide to marketing automation software which enables concise and automatic delivery of relevant, targeted and personal communications to the right prospects or customers at the right time, to drive conversions, sales, repeat business and advocacy.
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How to Use Emotion to Drive Action in Content Marketing
How to use your content marketing to tap into the emotional side of the brain, driving action and purchase decisions.
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How much does a copywriter cost?
So you want to hire a professional copywriter. How much will it cost? We analyse a number of examples and advise fee ranges.
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Why You Must be Seeding Content
If you desire expedited audience and content constumption growth you require a budget dedicated to content seeding and amplification, such as...
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Considerations When Choosing a Media Agency
What do social media, search engines, e-newsletters, blogs, apps, native ads and PR all have in common? They are all content distribution tools. They are...
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Convince the Boss on Content Marketing
Want to convince the boss to ramp up or refine your company's content marketing? Here are some questions you will probably get asked.
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Content Marketing: The Good, The Bad & The Ugly
The content marketing and digital mediascape can be compared with the wild west – full of trigger-happy cowboys in unchartered territory chasing a stash of gold buried somewhere in them hills yonder.
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Social Media vs Search Engines in the Conversion Funnel
Learn where Social and Search sit in the conversion funnel and how to create and deliver content specific to where your audience sits in that funnel.
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How to run an Awesome, Legal Social Media Competition
Ideas and guidlines for executing awesome social media competitions as well as details of required Terms & Conditions and other legal considerations.
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Content Marketing Strategy Template
Follow this content marketing strategy template to ensure your strategy delivers the results you want.
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Content and Digital Marketing Evolution. Adapt or Die.
Inbound Marketing. Content Marketing. Native Advertising. Digital Marketing: delivering value for customers with insight, information or entertainment and building your own media channels; whatever you call it, it's booming.
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Generating Content Marketing Story Ideas: Infographic
When generating content marketing story ideas there are key themes a good storyteller looks for. Good content should be timely and relevant. It should harness
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How to use Instagram: Everything you need to know
Understand Instagram audiences, trends, growth, post reach, engagement, monitoring, and measurement tools to help you reach some of the 5 million Aussies using the app.
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Infographics and Content Visualisation
Concise message delivery has never been more important and content visualisation is often also known as “made-for-social” content.
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Digital Marketing for Small Businesses
Society has become increasingly digitally orientated and people are accessing more information online than ever. This means having a digital marketing strategy for your small business is critical.
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Why you should be repurposing content
Creating quality content is a time consuming exercise, so leveraging and repurposing that investment is a critical component of any content marketing strategy.
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The role of content and SEO in conversion rate optimisation
Content should be created - and optimised - around the keywords and phrases that will best provide conversion rate. These are often...
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9 things you MUST know about SEO
Search Engine Optimisation (SEO) is a combination of many things (for Google, over 200 factors contribute to how they rank web pages) however SEO at its heart it is about ensuring search engines can...
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User Generated Content
Communities are the foundation upon which society is built and there are excellent opportunities for brands to enable and foster those communities
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Taking control of your CMS
Web design and development is a complex matter requiring specialist knowledge, however once the framework is built, uploading and amending your website’s content can be fairly straightforward.
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Successfully Posting on Facebook
There are some tactics you should use to help drive your Facebook posts’ native reach and your Edgerank score: - Photos/videos and links have higher engagement that text-only posts. - Post multiple images – they get better results than single images. - Videos hosted on Facebook score more highly
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Why You Should Be Segmenting Data, Audiences and Content
Website content should be segmented so that visitors are surrounded by information that is relevant to them while different email campaigns should be sent to specific segments, each with tailored
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Why use Hashtags?
Using Hashtags in social media posts is an important element of your social media strategy and greater content marketing efforts. Common terms are best used to ensure reach. For example, posts with...
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What is Native Advertising?
As media consumption habits trend increasingly digital and digital consumption habits trend increasingly mobile, interruptive advertising such as banner ads are failing to engage (or even function cross-device) with research finding they are a poor investment.
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What is Content Marketing?
Content is the positioning, size and font of headings, sub headings and body copy. The size and layout of images and the location of...
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How to measure content marketing performance
A strategy for tracking content consumption should be included as part of any greater content strategy. It enables you to measure return on investment (ROI) across different channels and refine your content delivery, to serve it how, when, where and to those who want it, leading to increased consumption.
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Junior copywriters and interns: Should you pay?
There is nothing wrong with offering non-paid work to juniors, just expect the work to require polishing and ensure you return the favour with training.
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Killer copywriting tools and buzzwords
The key to successful copywriting is fulfilling an informational desire and publishing into relevant spaces. However there are some important rules to follow to help ensure that content is consumed.
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How to create awesome videos
Video is an integral pillar of any content marketing strategy. It is easily digestible, shareable, mobile, requires minimal mental commitment and ranks well in search engines. It is forecast by Cisco Systems to account for 69 per cent of all consumer internet traffic by 2017
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Mobile Content Delivery
Things are changing, fast. In an increasingly fragmented mediascape, with a sea of information at everyone's fingertips, consumers are demanding more than ever...
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Content Amplification
With so much chatter online, even the best content can require a little nudge. Seeding and content amplification is recommended to help it gain traction and drive consumption.
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Are you serving relevant content?
Only content produced with your audience in mind will see that content consumed and shared. What are their informational desires? Fulfill them. Become the credible source
