There are some tactics you should use to help drive your Facebook posts’ native reach and your Edgerank score:
- Photos/videos and links have higher engagement that text-only [...]
Website content should be segmented so that visitors are surrounded by information that is relevant to them while different email campaigns should be sent to specific segments, each with tailored
Using Hashtags in social media posts is an important element of your social media strategy and greater content marketing efforts. Common terms are best used to ensure reach. For example, posts with...
As media consumption habits trend increasingly digital and digital consumption habits trend increasingly mobile, interruptive advertising such as banner ads are failing to engage (or even [...]
A strategy for tracking content consumption should be included as part of any greater content strategy. It enables you to measure return on investment (ROI) across different channels and refine [...]
There is nothing wrong with offering non-paid work to juniors, just expect the work to require polishing and ensure you return the favour with training.
Video is an integral pillar of any content marketing strategy. It is easily digestible, shareable, mobile, requires minimal mental commitment and ranks well in search engines.
It is forecast [...]
With so much chatter online, even the best content can require a little nudge. Seeding and content amplification is recommended to help it gain traction and drive consumption.